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Definición y Segmentación de la Categoría
Los participantes aprenderán cómo los detallistas pueden llevar los roles de la categoría un paso más adelante
90 min recording of one of our very popular live webinars
Describe how market coverage is calculated
Shopper Marketing: Applying a New Tactic Into Category Management Category Management Programs Definición y Segmentación de laShopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories. Develop and integrate successful Shopper Marketing programs using data and insights as part of the category
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