This Is A Medium Hold Finishing Gum Extra Strong Hold PCA’s formula is potent without

PCA’s formula is potent without being raw

I like it on wavy and curly hair that tends to fall flat or frizz out

It shields hair from the stress of a flat iron or blow dryer

so your curls stay soft and hydrated instead of stripped

This Is A Medium Hold Finishing Gum Extra Strong Hold PCA’s formula is potent withoutThis is a workable, lightweight styling gum with medium hold its how I get sleek, defined texture without anything sticky or greasy. It mattifies as it shapes, so you get definition and separation rather than shine. I like it on short to mid length cuts when a client wants a clean, controlled finish they can still touch and adjust. Rub a small amount between your palms and work it through dry hair, building only where you need it. Ask me about it at