Collaborative Business Planning Advanced Training Courses and shopper measures

and shopper measures

including looking at the incrementality of the promotion

Prerequisites: To be purchased as an addition to the Advanced / CPSA program

including individual course Hands-On Workshops

Collaborative Business Planning Advanced Training Courses and shopper measuresCourse Overview This course gives participants the skills to enable effective collaboration between partners, as well as teaches them how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. It also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. Participants develop key skills to help them become more consultative category