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Fact Based Selling
Explain how the tactics can influence a consumer's purchase decisions
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baseline sales and incremental sales measures
Category Tactics and Analytics Select Option:Training Course Package $79 Fact Based SellingCourse Overview This course reviews each of the tactics, or 4 Ps (product assortment, product placement, pricing and promotion). Each tactics definition, measurement, and basic analytics are included. Specific calculations for Share per Item, Item Share, Wtd Distribution, Sales per Point of Distribution, Shelf Share, Feature Share, Gross Margin, Penny Profit, and Avg. Unit Price vs. Avg. Tonnage Price are included. Learning Objectives List the tactics
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