Category Definition & Segmentation Select Option:Training Course Package $79 but critically important

but critically important

Student Support via email and Live Chat

Many retailers have sophisticated computer programs that perform many of the retail math calculations

Individual student guides and other content (e

Category Definition & Segmentation Select Option:Training Course Package $79 but critically importantCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the