Building Data Competency: Panel Data Intermediate Training Courses In-Store Marketing: The Basics

In-Store Marketing: The Basics

A certificate of completion will be issued for each course and the overall Level 1 program

substantiated data

Understand key space management metrics and drivers

Building Data Competency: Panel Data Intermediate Training Courses In-Store Marketing: The BasicsCourse Overview Gain an in depth look a third party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behaviour so that retailers, sales, and marketing professionals can continually adjust their strategies to focus on the consumer