Measuring Category Health (Baseline & Incremental Drivers) Select Option:Training Course Package $79 Maximize the basic functionality in

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retail measurement data

Each of these areas will be reviewed in detail

CPCA & CPCM* Level

Measuring Category Health (Baseline & Incremental Drivers) Select Option:Training Course Package $79 Maximize the basic functionality inCourse Overview Participants learn how course time a category health assessment, including an exploration of internal and external influences. An in depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants acquire the ability to address important questions that relate to a categorys health, including those associated with the consumer, trends, the economy, competition, and tactics