Shopper Insights Program - Level 1 (Foundations) Category Management Fundamentals Category Tactics and Analytics

Category Tactics and Analytics

Define retail POS data and explain the different sources of this data

gross margin %

a dynamic Industry Glossary with >300 terms

Shopper Insights Program - Level 1 (Foundations) Category Management Fundamentals Category Tactics and AnalyticsThis program gives you some important strategic foundations to help you better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing and will help you move to a more strategic approach within your shopper insights team. The program consists of a mix of CMA accredited courses and additional material from our Master's Program, student webinar series, and others. The full program includes all the courses in