Pay in 4 interest-free payments of $12.25 Learn more
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Promotion Strategy & Analytics
Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series)
Develop proficiency in category management principles
with two years access to the full program in our Online Training & Resource Center
Developing Shopper-Focused Category Management Scorecards Training for Retailers Promotion Strategy & AnalyticsCategory scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. Thats because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities. Explore different types of scorecards that: Reflect different category dynamics; Review different types of
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