chi ionic color illuminate shampoo platinum blonde 739ml 25oz StrawberryNet avoids dulling from sun exposure

avoids dulling from sun exposure

Sodium Hyaluronate Biogel — forms an invisible moisture shield to lock in hydration and support a plump

Emphasizes contour restoration without compromising hydration

Whether your hair is straight

chi ionic color illuminate shampoo platinum blonde 739ml 25oz StrawberryNet avoids dulling from sun exposureTurn dull platinum into salon fresh brilliance with CHI Ionic Color Illuminate Shampoo in Platinum Blonde. This 90% natural, color safe formula is tailored for colored hair, delivering pigment and moisture in every wash to illuminate and preserve that iconic platinum tone on both natural and color treated strands. Shade: Platinum Blonde designed to enhance cool, icy platinum while keeping tones balanced between appointments. Size: 739 ml 25 oz.