Mark Kastel: Local, Direct-Marketed & Organic Foods The Guerilla Marketing Advantage author_Alanna Moore The Lean Farm

The Lean Farm

57 minutes

yet eminently readable

chemical and biological aspects of soil

Mark Kastel: Local, Direct-Marketed & Organic Foods The Guerilla Marketing Advantage author_Alanna Moore The Lean FarmValue added marketers know they will never out Walmart Walmart on pricing or Whole Foods on glitz. But many farm entrepreneurs specialty retails have something these giant corporations can't buy at any price authenticity. Mark Kastel will walk participants through a set of time tested guerrilla marketing techniques that the big boys will envy. He will present case studies of how growers and retailers integrate point of sale signage, sampling, events,