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The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero TC_Bestseller the family would transform theWhat can you learn from the worlds most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer.