Services Marketing: Concepts, Strategies, & Cases Risk Grewal’s Marketing continues to evolve

Grewal’s Marketing continues to evolve as the marketing function does

studying introductory level accounting and finance as part of their course

and practitioner project management courses with an information technology focus

Projects are risky undertakings

Services Marketing: Concepts, Strategies, & Cases Risk Grewal’s Marketing continues to evolveExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end of chapter cases address current global issues, such as