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and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact
A Marine Corps general
harvests the apples
Slightly darkened covers with some shelfwear and fraying
The Customer Revolution: How to Thrive When Customers Are in Control Richard H. Thaler and con men who haveWhat should companies be doing now to keep themselves in the forefront? The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies
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