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Number of Pages: 283
in the past
lots of mates
and how can all the motion be translated into real change and advancement
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Condition:Well Read Number of Pages: 283In this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how
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