What Sticks : Why Most Advertising Fails and How to Guarantee Yours Succeeds Condition:Very Good " Dick Masterson has compiled

" Dick Masterson has compiled a Magnum-size list of the ways men are better than women

and the close bonds he formed with his protectors

But only one of the two is destined to be a star

Wildly funny and searingly honest

What Sticks : Why Most Advertising Fails and How to Guarantee Yours Succeeds Condition:Very Good " Dick Masterson has compiledWhat Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don't know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112