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Neiman writes
meringues and cheesecakes
some chosen from unusual sources
a “strong man” of an Ibo village in Nigeria
Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Condition:Good Neiman writesNot your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers. Although small in number, superconsumers can have an outsized impact on a companys bottom
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