Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Condition:Good Brand new + SHIPS WITH

Brand new + SHIPS WITH UPS AND TRACKER

thinking always of his kid sister Phoebe

elects to fight for his birthright and enlists the aid of his sworn brothers

foxing on dust jacket

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Condition:Good Brand new + SHIPS WITHThe inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR