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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Richard Martin he spent his childhood as

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he spent his childhood as the subject in racially charged psychological studies

This unique book explains the key techniques of folding

In UNDETERRED

"— don Juan

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Richard Martin he spent his childhood asU. S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees,

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